Y-12 Credit Union Has A New Look In 2024


Hey there, Mamas of Knoxville!

While we typically utilize this fantastic platform to talk about financial wellness for families and kiddos, we wanted to take this opportunity to speak about Y-12 Credit Union’s bold new look for our first post of 2024.

Y-12 Credit Union Has a New LookOur story is unique, and we think our people are pretty cool, too. But, it was time to give our brand a spa treatment (every mom’s love language) to best position the Credit Union in the rapidly changing area that we call Big Orange Country. Our communities are more diverse, more modern, and busier than ever. All that to say, we get it: Banking isn’t always easy, but we think it should be. That’s why we’re BOLDLY saying that we understand that every family’s situation is unique. Some of you are planning to send big kids off to college; some are planning that dream vacation, and others are preparing for your first bundle of joy. Each of these life experiences is exciting, but let’s be honest; they can be stressful, too. That’s why Y-12 Credit Union is Here for every why.

Our new brand reflects:

  • Our commitment to growth and innovation
  • The unique story that defines us
  • The modern credit union we are today

While we can talk about our new brand all day, we know you’re busy, so why don’t we just show you?

So, what now? Simple! Bring all your goals, needs, wants, or other big dreams and “ease” on over to one of Y-12 Credit Union’s 16 convenient locations. Our friendly teams are ready for your why. See you there!

Check out our full brand journey here!



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